10 Ideas for Attracting Seasonal Workers
Christmas trees and snowflake decorations dawn the aisles of home decor stores across the country. Yet, it’s hardly time to decorate for Halloween. However, employees should take this as a sign that it’s time to begin hiring for the holidays. Holidays typically mean extended hours and an influx of shoppers, which signals that seasonal employees need to be hired to assist. With a plethora of businesses participating in hiring seasonal employees, we recommend implementing these ideas for attracting seasonal workers.
Re-Engage Former Seasonal Employees
One of the best sources of seasonal employees are former employees. Whether they were full-time, part-time or seasonal, these people are already familiar with your business and chose to work for you once. Simply reach out over email and explain what you want them for.
Offer a Signing Bonus
Seasonal workers typically want cash fast. By offering a “signing bonus” after they’ve attended 10 shifts, you increase your likelihood of attracting candidates who were torn between your business and another.
Same Day Pay
Seasonal employees around the winter holidays are typically home from school trying to make some fast cash and/or trying to get money to spend for their own holiday gifts. By offering faster cash to these workers, you will have an edge over your competitors that are hiring.
Advertise to Your Seasonal Counterparts
Are you hiring for the winter months? Try partnering with a local water park or amusement park in your area that hires seasonal workers in the summer! Offer to advertise their open jobs to your seasonal employees and see if they will let you do the same. This is a win-win-win for both businesses and the seasonal workers.
Increase Pay Rate for Undesirable Shifts
Are you open extended hours for the holidays? Are you open late on Christmas Eve and New Year’s Eve? Consider offering increased pay for the undesirable shifts to ensure they get filled.
Offer a Referral Bonus
With long holiday shifts who wouldn’t want to work with their friends? Offering a referral bonus split between your employee and the friend they referred is a win-win-win for all parties involved! However, it is important to note that the bonus shouldn’t be given right away. For seasonal employees, we recommend waiting until an employee has worked for two weeks to receive the referral bonus. According to Fundera, the typical bonus for hourly employees is $100-$150.
Run Sponsored Posts on Social Media
Seasonal jobs aren’t something everyone thinks about. However, seeing a sponsored post touting temporary openings at one of their favorite restaurants or shops may inspire passive recruits to apply. This is one way to beat out your competitors who may be using the traditional methods of posting a sign on the store window in hopes of attracting seasonal workers.
Use Seasonal Keywords in Job Titles
In your job posts, it’s important to use keywords that indicate a position is seasonal/temporary so those searching for these specific jobs can find your postings. These keywords include “Holidays, Temporary, Seasonal” + “Part-Time, Evenings, Full-Time”. For example, Seasonal Sales Associate (Part-Time, Full-Time) at XYZ Company.
Offer Flexible Schedules
Holiday hiring typically includes extended shifts and new employees who choose seasonal jobs as a second source of income. Due to this, it’s important to be flexible with how shifts are set up. For example, if you know that a majority of your new, seasonal workforce has a day job, consider not starting their shift until 6 or 7 PM to allow them time for dinner before coming in. By offering flexibility, you are more likely to attract applicants than your competitors.
Host Evening Interviews
Just like offering flexible schedules, it is important to offer interviews at times convenient for the seasonal applicants’ schedules. While most interviews are typically done from 8 AM – 5PM, these people may still be at their primary job. Offering them interview times that correspond with the shifts you are trying to fill is a better way to get people in the door and decrease no-shows.
When you’re ready to begin attracting seasonal workers, try implementing these tips for attracting seasonal workers so you can experience the growth you want this holiday season.
Looking for long-term employees? Learn how SENTIO’s hiring solution can help you hire the best employees for your business at www.mysentio.com.